Use This Free Split Test Results Tool to Find Your Split Test Winner | ArticlesBase.com

<P>My previous article talked about finding keywords with high commercial intention and not just keywords with a high click-through rate (CTR). A combination of a high CTR and a high commercial intention would be the best outcome.</P><P>After finding a good CTR and high level of commercial intention for a keyword, you'll want to write a compelling PPC ad. After writing your ad, try improving it by running a split test on your ad copy. Test only one aspect of the ad at a time. For example, split test your headline and then on the offer or main body of each ad, doing both split tests separate from each other.</P><P>Here are some tips on how to write a good PPC ad.</P><P>Use your headline to offer a solution or ask a question that will grab the attention of the reader. Always bold your keyword phrase. Ad an appealing promise that offers a solution to a problem that the searcher is looking for based on the keywords they're using. Finally, use a call-to-action phrase that urges the reader to act as this will increase your CTR.</P><P>How can you know that the split test is achieving desired results?</P><P>Monitor your PPC campaign every day to see how it's doing because you want to see results as quickly as possible. However, it's difficult to know which ad is performing better because both ads will be building up impressions and clicks at different times.</P><P>Having a tool that shows you which ad is performing better can be very beneficial. Such a tool can be found for free at <a href="http://splittester.com/" rel="nofollow">Splittester.com</A>. All you do is enter the CTR stats for your ads in the fields provided and hit the "calculate" button. <a href="http://splittester.com/" rel="nofollow">SplitTester.com</A> will show you which ad is more likely to be the winner over the long term course of your campaign. <a href="http://splittester.com/" rel="nofollow">Splittester.com</A> gives you pretty reliable results after each ad has racked up just a few clicks. You should be able to save several days of waiting for a convincing result.</P><P>Let's say your winning ad is 20% or more ahead of the loser, and <a href="http://splittester.com/" rel="nofollow">Splittester.com</A> gives you an 80% or higher probability that it is the overall winner, you can be pretty sure that it will continue to produce better results. Make your winning ad your control ad and run another split test by writing a new ad to test against the control. This process is completed until you have what's called a super ad.</P><P>The great thing about doing this is that you can get precise results and gradually achieve a better and better CTR for your ad campaign.</P><P>Now, if you're keyword phrase is precisely targeted, and has a high commercial intention plus a high click through rate, and if your landing page rocks, you are in a very good position to start making a lot of money with PPC advertising. Of course, you need to think about how to improve the selling power of your landing page and I will iscuss that in my next article on pay per click advertising.<BR /></P><strong>About the Author:</strong><br /><p>For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities available at <a href="http://www.malcolmleyshon.com/" rel="nofollow"><a target="_blank" href="http://www.malcolmleyshon.com" rel="nofollow">http://www.malcolmleyshon.com</a></A> where you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.
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Do You Need a Colonoscopy?

<p>It's distressing to realize, but many people don't consider preventative medicine options until it's too late. We might shrug off a lesion or irregular bleeding as something that will go away on its own, but there is always the possibility anomalies like these could be signs of something dire. The push to have tests and procedures done isn't necessarily a plot to drain your bank account, but a gesture to allow you peace of mind that you are healthy and will be for years to come. Getting a colonoscopy to check for possible cancers and other ailments is a good step in maintaining good health.</p><p><strong>Who Needs a Colonoscopy?</strong></p><p>If you have never before had a colon cancer screening, it's important to note how soon you should schedule an exam. Rule of thumb dictates that a good candidate for early detection should:</p><p><ul><li>Have had a history of colon cancer, ulcerative colitis, or Crohn's disease in his/her family - an immediate relative</li>
<li>Have had another type of cancer in the past, or has had colon cancer</li>
<li>Be fifty years or older and have not yet had one</li>
<li>Have problems with irregular bleeding from the colon, blood in the stool, or difficulty with bowel movements</li></ul></p><p><strong>Consult with a Specialist</strong></p><p>If you fall into any of the above categories, you should seriously consider setting up a consultation with a gastroenterologist or other specialist to determine if an exam is needed. If you are over fifty and have had a colonoscopy in the past, talk to your doctor about how often you should be checked going forward.</p><p>The more you listen to your body and know your medical history, the better you can arrange for preventative care.</p><p>Kathryn Lively is a freelance writer specializing in articles on <a target="_new" href="http://www.virginiacolonoscopy.com" rel="nofollow">Virginia colonoscopy clinics</a> and <a target="_new" href="http://www.virginiabeachwriter.com" rel="nofollow">Virginia Beach social media</a>.</p>

Quilling Guide - An Introductory Guide to Quilling

<p>In this quilling guide I will give a short introduction to this craft, discuss what equipment you need and describe how you can start producing your own quilled designs. The beauty of quilling is that it is suitable for a range of skill levels, from beginner to advanced, so once you have mastered the basics you will be well on your way to producing your own simple designs.</p><p>Let's look then in the first part of this quilling guide at what the craft is and how it has developed. Quilling (or paper filigree) is the art of rolling thin strips of paper, manipulating them into shapes which are then glued onto paper or card into designs such as flowers, animals, scenes or patterns. The resulting pictures can be simple, or highly complex and ornate. The craft dates back centuries, possibly to ancient Egypt. It was taken up by French and Italian nuns in the 16th and 17th centuries. It subsequently became popular amongst wealthy ladies of leisure during the Stuart, Georgian and Regency periods. Its popularity has grown again during recent times across a range of people.</p><p>You need little in the way of equipment for quilling; the main essential items you need are thin strips of paper (you can purchase specially cut paper for quilling), something for coiling your paper (toothpick, needle or special quilling tool) and some glue (any white glue that dries clear is fine). There are a variety of colors and thicknesses of paper available for different effects.</p><p>Finally then, in this quilling guide, let's take a brief look at what you need to do to start making your first quilled designs. The starting point is to roll your strips of paper into tight or loose coils. These can then be manipulated into a variety of shapes. By putting these shapes together you can make a huge variety of designs and patterns.</p><p>It can help before you start your coil if you dampen the end of the strip as this will allow the paper to roll around the needle or tool more easily. Tight coils are made by tightly wrapping a paper strip around the tool and gluing the end immediately. Making a loose coil starts the same way, but you allow the coil to relax a little before gluing the end.</p><p>Once you have mastered the basics you could try more elaborate shapes or try shapes of your own. Try combining shapes to see what designs you can create.</p><p>How you like the opportunity to amaze your family and friends with intricate and ornate quilled designs? Visit this <a target="_new" href="http://www.squidoo.com/quillingguide" rel="nofollow">Quilling Guide</a> to find out more. Get more quilling inspirations at <a target="_new" href="http://quillingadventures.blogspot.com/" rel="nofollow">Adventures in Quilling</a>.</p>